MADMONQ^®

{ Eleutherococcus senticosus }

Also known as Siberian ginseng. Believed to be the most potent adaptogenic herb and a strong antioxidant (protects the cells in your body from free radicals). The effects of Siberian Ginseng were researched heavily by cyclists and Olympic marathoners, as well as astronauts, soldiers and sailors.

GROWS IN: Coniferous mountain forests of Siberia, Japan and China

{ Schisandra chinensis }

Schisandra berries have been used traditionally as performance enhancers and as an adaptogen.

GROWS IN: East Asia and China

{ Bacopa monnieri }

An adaptogenic herb used especially by two of the world’s oldest health practices – Traditional Chinese medicine and Ayurvedic medicine. In India it is known as brahmi, referencing to the Hindu God of creation – Brahma. Recent science supports its health benefits considering Bacopa as one of the most powerful natural nootropic nutrients, a substance that enhances intellect.

GROWS IN: Marshy areas throughout India, Nepal, Sri Lanka, China, Pakistan, Taiwan, and Vietnam, also found in Florida, Hawaii

{ Rhodiola rosea }

A remarkable adaptogenic herb from arctic areas of Asia and Europe long history of use, dating back to when Vikings used it to enhance their physical strength and endurance. Sherpas have been using it to help them climb Mt. Everest and was studied heavily by the Soviet Union in relation to military, space exploration and Olympic sports applications.

GROWS IN: Wild arctic regions of Europe, Asia and North America

{ Vaccinium myrtillus }

Also known as the bilberry. British WWII fighter pilots reported improved night vision after eating jam made from these berries. They are a true superfood, loaded with anthocyanosides and anthocyanidins – both plant pigments with excellent antioxidant properties.

GROWS IN: Heathlands of Europe, northern Asia, Greenland, Iceland and Western Canada

{ Pyridoxine }

A member of the B-complex group, first isolated in the 1930s. It is essential for many bodily processes and is believed to have triggered the growth of the first life forms on Earth. It is extremely important for the development of the brain during pregnancy and keeping it healthy into adulthood.

FOUND IN: Germ and the aleurone layer of grains, also in avocados, sunflower seeds and pistachios

{ Cyanocobalamin }

Vitamin B12, also known as cobalamin, is a water-soluble vitamin involved in the metabolism of every cell of the human body: it is involved DNA synthesis, fatty acid and amino acid metabolism and is particularly important in the normal functioning of the nervous system, brain and is particularly important during the lifecycle of red blood cells in the bone marrow. It is also the largest and most structurally complex vitamin.

FOUND IN: Seafood (seaweed, fish), meat poultry, eggs and milk products; rarely found in plants

{ Zinc citrate }

A crucial micronutrient for body function. Found in nearly every cell of the human body. It is not easily absorbed into the body unless attached to another substance. For this reason, zinc citrate is an excellent source of high purity organic zinc. It has one of the highest concentrations and also allows for superior absorption and body compatibility.

FOUND IN: Oysters, beef, tofu, hemp seeds, lentils and Shitake mushrooms

{ Coffea }

A natural stimulant found in more than 60 plants, like coffee beans, tea, cocoa beans, yerba maté and guarana. Caffeine molecules help you stay alert by blocking adenosine, a neurotransmitter that relaxes the brain and signals the body to sleep.

FOUND IN: Leaves and seeds of various plants, especially coffee beans, cocoa beans, kola nuts, tea leaves, yerba maté and guarana

One of the most important amino acids (building blocks of proteins). It is used mainly in the production of key neurotransmitters for motivation, focus, productivity and executive function.

FOUND IN: Dairy products (especially parmesan), high-protein foods like fish and eggs

{ from Green tea }

An amino acid found in green and black tea that affects the brain in truly unique ways. Like a professional wrestler, it tagteams with caffeine to increase the positive effects of caffeine and reduce the negative ones, preventing jitters and the caffeine crash afterwards.

FOUND IN: Most commonly in tea leaves (both green and black) and in small amounts in Bay Bolete mushrooms

{ essential nutrient }

Choline is a molecule mostly used for its cognition-enhancing properties (turning into acetylcholine, the learning neurotransmitter).

FOUND IN: Eggs, particularly in the yolks.

{ ALCAR }

Acetyl-L-Carnitine is the purest, naturally occurring, biologically active form of Carnitine. Its name is derived from the Latin word for meat (carnis), which is where it was first isolated in 1905. Since L-Carnitine is closely related to B vitamins, it is also known as vitamin BT.

FOUND IN: Animal products like meat (the redder the meat, the higher its carnitine content), fish, milk and some plants (like asparagus)

{ Awesome natural sugar substitute }

Extracted from berries, fruits or birch trees. It is tooth-friendly and contributes to the prevention of cavities. Replacing sugar in any food with xylitol maintains tooth miner­alisation and has a reduced effect on blood glucose levels.

FOUND IN: Fibers of trees (especially birches), fruits (raspberries), vegetables (cauliflower)